| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7431496 | Australasian Marketing Journal (AMJ) | 2017 | 7 Pages |
Abstract
ä»»ä½å¦ç§çè¿æ¥é½éè¦ç论ææ³çåºç°ãé常ï¼æ°çç论ææ³æ¥èªä¸å¯é¢æµçåç°ãä¸å®éªç¸æ¯ï¼æäºæ¹æ³ï¼ä¾å¦è°æ¥é®å·ï¼è½å¤äº§çæ´å¤ä¸å¯é¢æµçåç°ãå æ¤ï¼è¿äºæ³¨é使ç¨å®éªæ¥æ£éªç论ï¼å¯è½ä¼é»ç¢æ°ææ³çè¯çãæ们认为è¥éåå
¶ä»ç¤¾ä¼ç§å¦ç 究人ååºè¯¥æ´å¤å°èèè½å¤äº§ç大éå®è¯çæ¹æ³ï¼è¿ç§åæ³è½å¤å éå¦ç§åå±ä¸è¿æ¥
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Robert East, Lawrence Ang,