Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7431534 | Australasian Marketing Journal (AMJ) | 2017 | 12 Pages |
Abstract
è¥éå¦è
们为ç 究ç活转å对æ¶è´¹è¡ä¸ºçå½±åä»åºäºç¸å½å¤§çåªåãç¶èï¼å·²æçå
³äºçæ´»äºä»¶çæç®å´æ¯å¹¿æ³èåé¶æ£çãæ¬æéè¿ç»¼åè¯è¿°çæ¹å¼ï¼æä¾å¯¹è¿å»ç 究ç»æçææ°ç»¼è¿°ï¼æ¶µçäºè¿å» 35 å¹´æå
³çå½äºä»¶åæ¶è´¹ç 116 ç¯æç« ãè¿ä¸æ¹å¤æ§çè¯è¿°æ示äºå½å认è¯ä¸åå¨çé大差è·ï¼å¹¶æåºäºé对æªæ¥çç 究éå¾ï¼å³æé»è¾æ§å°ä»å·²ç¡®å®çç论差è·åºåï¼ä»èæå©äºåºç¨ç°æçå
³äºçæ´»äºä»¶åæ¶è´¹çæç®ãç±æ¤äº§ççæ¶è´¹åºå¯¹æ¡æ¶å¸®å©äººä»¬äºè§£ï¼å½çå½äºä»¶åçæ¶ï¼æ¶è´¹è
çå¨æºæ¯å¦ä½å»ºç«ãæé¿åæ¹åçãæ¬è¯è¿°çç®çæ¯ä¿è¿å¯¹è¯¥é¢åè¿è¡æ´æ·±å
¥çæèï¼ç±ååå
³ç³»æ¥çå¾
çæ´»äºä»¶å¨ç©è´¨åä½éªå¼æ¶è´¹æºä¼çè·åãæ¶è´¹åå¤çä¸çä½ç¨ã
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Sheau-Fen Yap, Sommer Kapitan,