Article ID Journal Published Year Pages File Type
7431823 Industrial Marketing Management 2018 12 Pages PDF
Abstract
The aim of this paper is to investigate and understand the methodological challenges of collecting rich qualitative data on business relationships and networking in CEE countries. The countries in focus are Russia, Croatia and Hungary. In order to achieve our aims, we critically reflect on personal experiences and consult the literature on conducting research in the aforementioned countries. The contribution of the paper lies in context-sensitive implications for methodological specifics and plausible solutions to overcome barriers to conducting qualitative research on business relationships and networks in CEE countries.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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