Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7431858 | Industrial Marketing Management | 2018 | 13 Pages |
Abstract
The analyses of the journals publishing provides a paradox of opportunity yet a twisted knot of options for any scholar requiring yet further criteria to untie. Over most of our career lifespans the data and analysis provided help contextualize the character of your scholarly journey. A glimpse into the evolution of research in the area of business-to-business marketing and its components over the last few decades helps magnify the positioning of the journals for prospective authors and would-be readers.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
J. David Lichtenthal, Nektarios Tzempelikos, Thomas Tellefsen,