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Communication, interactivity, and satisfaction in B2B relationships

Article ID Journal Published Year Pages File Type
7431969 Industrial Marketing Management 2018 12 Pages PDF
Keywords
Digital communicationPersonal communicationinteractivitySatisfactionBusiness-to-business relationships
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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Communication, interactivity, and satisfaction in B2B relationships
Authors
Micah Murphy, C.M. Sashi,
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Journal
Industrial Marketing Management
Journal: Industrial Marketing Management
Related Categories
Digital communication
Personal communication
interactivity
Satisfaction
Business-to-business relationships
Accounting
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Business, Management and Accounting (General)
Management Information Systems
Management of Technology and Innovation
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Organizational Behavior and Human Resource Management
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Tourism, Leisure and Hospitality Management
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