Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7432063 | Industrial Marketing Management | 2018 | 11 Pages |
Abstract
Coopetition in the literature of business networks has been discussed as a base strategy to potentiate competitiveness. This research investigates the main inter-relationship factors among the companies that are part of a network involving cooperation and competition, as well as their relationship in coopetition. This research discusses these questions through a review of the literature on coopetition and its application in business networks, basing the analysis on the critical success factors (CSF). Our analysis is conducted in the gastronomic industry, obtaining results through an exploratory investigation, conducted by applying the model suggested by Petter (2014) in a business network, attesting the means of the critical success factors and their correlations on the suggested dimensions and on coopetition. The main results for the critical success factors in coopetition indicate the importance of governance to maintain business networks, of cooperation to leverage innovative competencies, and that companies that have lower competencies regarding financial resources are more engaged in cooperation.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Luis MaurÃcio Martins de Resende, Isabela Volski, Leozenir Mendes Betim, Gustavo Dambiski Gomes de Carvalho, Rodrigo de Barros, Fabio Pietrobelli Senger,