Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7432205 | Industrial Marketing Management | 2016 | 7 Pages |
Abstract
Research within the IMP approach holds rich implications for theory development, methodology, and management. Actors operate in networks under volatile conditions. In order to make sense out of such conditions, actors engage through their strategizing in different kinds of networks. Different networks imply different interdependencies that both provide possibilities to pursue own aims and limit the space for strategizing. However, relationships with other actors may have to be redefined or exited to provide possibilities for developing new or different solutions. Hence, strategizing is based on an understanding of the present situation colouring the interpretation of the past and prospects of the future.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Per V. Freytag, Kristin B. Munksgaard, Ann H. Clarke, Torben M. Damgaard,