Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7432240 | Industrial Marketing Management | 2016 | 14 Pages |
Abstract
The IMP approach is concerned with analysis of complex industrial networks. How to design case studies relying on these theoretical assumptions poses a challenge. In this paper we address this challenge by discussing a case study, focusing on the conditions for maintenance of heavy vehicles. The aim of the paper is to suggest an approach for analysis of embedded activities in industrial networks. The case study takes its starting point in the perspective of an actor considering how to develop vehicle maintenance services for its customers and points at the need to enable understanding of the conditions for vehicle maintenance, which necessitates identification and analysis of the variety across transport service settings.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Klas Hedvall, Anna Dubois, Frida Lind,