Pursuit of rigor in research: Illustration from coopetition literature

We propose that rigor consists of three key aspects: conceptual (the theoretical lens, constructs, and logic used to understand a phenomenon), methodological (how data are collected and analyzed to capture a phenomenon), and empirical (how findings are organized, distilled, and related to the theory). We discuss rigor in the context of coopetition research and explain how rigor could be enhanced in future research. For each aspect of rigor, we discuss what it means to conduct rigorous research, review the current state of coopetition research using a rigor lens, and systematically discuss ways of improving rigor in future research. We suggest that pursuit of research with greater level of rigor would help increase the impact of coopetition research and contribute to the creation of cumulative knowledge on the topic.