Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7432364 | Industrial Marketing Management | 2016 | 13 Pages |
Abstract
Despite the growing number of articles on coopetition, research in the area still lacks insights into this phenomenon on an intraorganizational level. Therefore, this study examines the effect of cross-functional, firm-internal coopetition on organizational ambidexterity (i.e., exploitation and exploration) and the moderating role of social cohesion. Drawing on organizational learning theory and analyzing survey data obtained from 392 department heads and project leaders of new product development teams, we demonstrate that cross-functional coopetition has a significant positive effect on exploratory innovation. Moreover, we find support for the moderating influence of social cohesion on the relationship between coopetition and exploitative innovation. These results not only provide valuable insights for managers in the fields of new product development and innovation, they also highlight the need for further research on the dynamic interplay of competitive and cooperative elements within firms.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Steffen Strese, Marcel W. Meuer, Tessa C. Flatten, Malte Brettel,