The role of trust-building mechanisms in entering into network coopetition: The case of tourism networks in Poland

While dyadic coopetition drivers have been explored in a number of studies, network coopetition has not received similar attention. Available studies tackle network coopetition from the central actor's perspective, leaving other members beyond the scope of attention. In this study, we aim to develop the understanding of network coopetition adherence by exploring the role of trust-building mechanisms. Interviews with 66 key stakeholders in a mountain tourism destination have been analysed through the lens of the five trust-building mechanisms. Our findings indicate that transference by third-party legitimization and reputation in the network play a vital role in the decision to enter into network coopetition. Inversely, calculative, capability-based and intention-based trust are shown to be difficult to develop and are rarely used. This paper discusses the theoretical and managerial implications of these findings on network coopetition formation.