Article ID Journal Published Year Pages File Type
7432406 Industrial Marketing Management 2016 10 Pages PDF
Abstract
We applied the CVM to a case of environmental coopetition in the South African wine industry, which provided us with empirical illustrations of the dynamic interaction of different types of value.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
Creation and appropriation of socio-environmental value in coopetition
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