Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7432427 | Industrial Marketing Management | 2016 | 9 Pages |
Abstract
Interest in triads and triadic research settings for the study of inter-organizational issues is growing. A literature review of inter-organizational studies, claiming a use of triadic research design, shows that the terms “triad” and “triadic” have been used to describe many different types of inter-organizational phenomena. However, not all studies involving a context of three actors are actually examining triads. This paper offers a robust definition of three-actor constellations qualifying as triads. Moreover, it elaborates on different types of inter-organizational triads, based on two aspects of collectivity; cohesion and the ability to act as a single entity. The definition of inter-organizational triads and the categorization of different types of triads will hopefully encourage further studies of triads; the smallest and simplest network which offers insights, which cannot be achieved in the study of single actors or dyads.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Mette Vedel, Anne-Maria Holma, Virpi Havila,