Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7432673 | Industrial Marketing Management | 2015 | 7 Pages |
Abstract
The purpose of this study is to examine the failure of network orchestration blocked by peripheral actors, including governments. The paper sheds light upon the anti-diesel car campaign led by the Tokyo Metropolitan Government (TMG) in Japan around the year 2000. The campaign had a severe impact on the negative perception of diesel cars in Japan. Most importantly, due to the campaign, the network orchestration concerning diesel cars faced extreme difficulty. For the analysis, the paper employs persuasion strategies (different types of theorization) offered from the institutional perspective. The novel evidence of this study suggests the necessity to reconsider the existing treatment of boundary concerning the whole picture of network orchestration.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Yoritoshi Hara, Takahiro Endo, Hajime Kobayashi,