| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7432684 | Industrial Marketing Management | 2015 | 10 Pages |
Abstract
In addition to the construction of the Relationship Emerging Framework the novelty of our approach is that, unlike the vast majority of research on trust, we study the period of bonding trust that leads to the relationship rather than that which already exists in a relationship.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Tibor Mandják, Zsuzsanna Szalkai, Edit Neumann-Bódi, Mária Magyar, Judit Simon,