| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7433165 | Industrial Marketing Management | 2015 | 12 Pages |
Abstract
The context of this research is business-to-business relationships in small and medium enterprises. A survey of 458 businesses people is used to evaluate both the early and mature relationship lifecycle phases. The data are analysed with structural equation modelling where the basic structural model testing is extended with multigroup analysis.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
David Dowell, Mark Morrison, Troy Heffernan,