Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7433446 | Journal of Retailing and Consumer Services | 2018 | 11 Pages |
Abstract
Based on a consumer survey including two experiments with more than 400 French respondents each, this research (1), establishes that consumers' perceived probability of waste has a significant negative effect on consumers' attitude towards promotions and consumers' intention to choose perishable food products (cheese and bread) on sale and (2), highlights skepticism towards the “Buy Two Get One Free later” offer. Recommendations are presented for managers and public policies, in order to reduce households' food waste and prevent consumers from being skeptical towards new promotional mechanisms, a brand and/or, a retailer.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Guillaume Le Borgne, Lucie Sirieix, Sandrine Costa,