Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7433498 | Journal of Retailing and Consumer Services | 2018 | 10 Pages |
Abstract
In terms of practical applications, banks must recognize that customers give different priorities to different capabilities and resources based on their perceptions of the RQ. Hence, banks should give clear priorities to commercial strategies aimed at improving RQ. Implications of the results are discussed, and future research avenues suggested.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Ana OlavarrÃa-Jaraba, Jesús J. Cambra-Fierro, Edgar Centeno, Rosario Vázquez-Carrasco,