Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7433552 | Journal of Retailing and Consumer Services | 2018 | 7 Pages |
Abstract
With the emergence of the specialty stores in the last decades, we address the following question: “What are the main characteristics of specialty food retail customer segments?”. Data from a sample of 597 consumers residing in the US was analyzed through two-step cluster analysis. Results suggest that specialty food customers could be segmented in “standalone rationals”, “foodies”, “cherry pickers” and “indulgencers”; being the “foodies” the most attractive segment since they are strongly involved with specialty food products. Therefore, specialty food retail customers cannot be seen as a homogenous group and retailers could manage specialty food stores as four different retail settings.
Keywords
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Authors
Cristina Calvo-Porral, Jean-Pierre Lévy-Mangin,