Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7433779 | Journal of Retailing and Consumer Services | 2016 | 8 Pages |
Abstract
The purpose of this study is to identify the factors that influence consumer donations in U.S. retail stores. The study provides a conceptual framework of factors derived from the cause-related marketing, consumer behavior and psychology literatures. These factors are categorized as consumer-related factors, retailer-related factors and context-related factors. Consumer-related factors include consumer-retailer identification, consumer-cause affinity, impure altruism, civic engagement and post-purchase cognitive dissonance. Retailer-related factors consist of retailer-cause fit, retailer's commitment to the cause, retailer image as being altruistic, and retailer credibility. Context-related factors include time pressure, social pressure, shopping amount, and perceived savings during the shopping trip. This conceptual framework serves as a foundation for future empirical studies.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Selen Savas,