Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7433968 | Journal of Retailing and Consumer Services | 2016 | 11 Pages |
Abstract
A growing body of research is concerned with deviance in the workplace. While much research has explored negative forms of deviance, we examine constructive deviance: behaviour that deviates from salient norms and benefits the reference group. We empirically explore manifestations, determinants and performance outcomes of constructive deviance in standardised work processes. We do this through a mixed-methods study in bakery trading departments of an Australian retailer. We illustrate that constructive deviance occurs in these settings and show that some manifestations of constructive deviance improve organisational performance and pave the way for applying constructive deviance as a strategic tool in retail.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Willem Mertens, Jan Recker, Tyge-F. Kummer, Thomas Kohlborn, Stijn Viaene,