Article ID Journal Published Year Pages File Type
7433991 Journal of Retailing and Consumer Services 2016 10 Pages PDF
Abstract
Marketing literature has identified emergency purchase situation and time constraint as important situational influences. However, both of them are often equated with each other as both require shopping to be done in a short time. This study makes an attempt to eliminate the confusion by studying the impact of two situation variables on product evaluation and purchase intention under the influence of haptic touch. Two studies conducted to test the hypotheses show that while emergency purchase situation has a significant impact under no-touch influence, the same can not be said for time constraint situation.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
,