| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7434104 | Journal of Retailing and Consumer Services | 2016 | 6 Pages |
Abstract
Emotional aspects emerge as the most influencing ones in the case of traditional storefronts, while both emotional and functional aspects emerge as the most influencing factors while considering the integration of interactive technologies. In particular, our results shed light on the way these elements can be managed for the design of future attractive storefront windows, by providing important insights for scholars and practitioners.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Eleonora Pantano,