Article ID Journal Published Year Pages File Type
7434134 Journal of Retailing and Consumer Services 2016 8 Pages PDF
Abstract
This study examines the role of both planned and other sounds within the supermarket environment. In particular, this study investigates the cognizant and emotional reactions of supermarket customers, and explores their shopping intentions in the context of shoppers' understanding of and reaction to the sounds they perceive.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
The sound of silence: Why music in supermarkets is just a distraction
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