Article ID Journal Published Year Pages File Type
7435079 Journal of Air Transport Management 2018 5 Pages PDF
Abstract
This research expands on the current literature regarding the growing importance of airline ancillary revenue. The results provide an evidence base for the development of revenue management and the marketing of seat selection fees as an ancillary product.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
Preview
Willingness to pay for preferred seat selection on UK domestic flights
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