Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7435411 | Journal of Air Transport Management | 2016 | 8 Pages |
Abstract
The physical attributes of service settings significantly influence customers' emotional responses and are used as critical differentiators among service providers. Following changes in the airport industry, this study aims to investigate the relationship between physical servicescape elements, a travelers' enjoyment and/or anxiety, and traveler satisfaction in the airport environment context. Two separate studies were conducted. The findings confirmed the validity of the instrument proposed in the first study. Six airport servicescape factors-design, scent, functional organization, air/lighting conditions, seating, and cleanliness-should be considered when evaluating traveler response. An SEM test suggested that airport design features and pleasant scent have a positive influence on traveler enjoyment, generating satisfaction. On the other hand, poor functional organization and inadequate air and lighting conditions are major predictors of traveler anxiety, which leads to low satisfaction. This study also provides valuable implications for airport design, organization and development.
Keywords
Related Topics
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Strategy and Management
Authors
Vanja Bogicevic, Wan Yang, Cihan Cobanoglu, Anil Bilgihan, Milos Bujisic,