Adoption of computer based information systems: The case of dairy farmers in Canterbury, NZ, and Florida, Uruguay

While the penetration of computer technology into farm offices and homes is quite extensive in some countries, use of the technology as a key component in farm management is not as extensive as might be expected. This study of two farming communities (dairying in Canterbury, NZ, and in Florida, Uruguay) was used to develop models explaining computer uptake and use with the objective of gaining an improved understanding of the process. This can lead to systems more appropriate to farmer requirements. The resulting model stresses that farmer attributes (objectives, personality, education, skills, current information management processes, learning style) are associated with the use of computerised information systems. The size of the business is also important through its impact on potential benefits. The model was developed using information from both non-users and computer owners, as clearly, the non-user's views and data are critical to improving effective adoption. The conclusions, once more, stress that software developers must work with farmers; both in design, and training and support, and the system must be configurable to suit a range of farmer characteristics. Perhaps the packages should also be priced on the potential benefits, not one price for all.