| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 880032 | International Journal of Research in Marketing | 2016 | 10 Pages |
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Jehoshua Eliashberg, Thorsten Hennig-Thurau, Charles B. Weinberg, Berend Wierenga,