| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 880061 | International Journal of Research in Marketing | 2016 | 5 Pages |
Abstract
The dual entitlement principle suggests that price change motives influence price fairness perceptions. A meta-analysis replicates this finding, and shows that the negative effect of unjustified motives is stronger than the positive effect of cost-justified motives; motive effects are independent of the magnitude of the price change; and price fairness is explained better by price changes than by motives. The relationship between price change and price fairness follows a cubic function, indicating satiation effects for high price changes.
Related Topics
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Authors
Farid Tarrahi, Martin Eisend, Florian Dost,