| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 880341 | International Journal of Research in Marketing | 2012 | 4 Pages |
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Aysegül Ãzsomer, Rajeev Batra, Amitava Chattopadhyay, Frenkel ter Hofstede,