Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
882014 | Journal of Consumer Psychology | 2015 | 15 Pages |
Abstract
Research has consistently demonstrated that psychological threats to the self have a wide variety of consequences for consumer behavior. The present research introduces a novel perspective to this topic by proposing that psychologically distinct domains of threat have a common underpinning in the coping strategies they evoke. Specifically, this paper presents the argument that distinct domains of threat can be linked to either approach motivations that foster more problem-focused coping or avoidance motivations that foster more emotion-focused coping. Multiple experiments offer systematic support for these propositions. Implications for both the psychological self-threat literature and the coping literature are discussed.
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Authors
DaHee Han, Adam Duhachek, Derek D. Rucker,