| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 882111 | Journal of Consumer Psychology | 2014 | 23 Pages |
Abstract
The last forty years of social science research have produced over 12,000 articles on priming. The range, complexity, and novelty of priming effects are hard to comprehend, let alone explain, using a single model or perspective. In this review, we discuss content priming and process priming effects. We then propose an integrative model that can account for the combined results.
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Authors
Chris Janiszewski, Robert S. Wyer Jr.,