Article ID Journal Published Year Pages File Type
882184 Journal of Consumer Psychology 2012 13 Pages PDF
Abstract

Many scholars are interested in understanding the process by which an independent variable affects a dependent variable, perhaps in part directly and perhaps in part indirectly, occurring through the activation of a mediator. Researchers are facile at testing for mediation when all the variables are continuous, but a definitive answer had been lacking heretofore as to how to analyze the data when the mediator or dependent variable is categorical. This paper describes the problems that arise as well as the potential solutions. In the end, a solution is recommended that is both optimal in its statistical qualities as well as practical and easily implemented: compute zMediation.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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