Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
882184 | Journal of Consumer Psychology | 2012 | 13 Pages |
Abstract
Many scholars are interested in understanding the process by which an independent variable affects a dependent variable, perhaps in part directly and perhaps in part indirectly, occurring through the activation of a mediator. Researchers are facile at testing for mediation when all the variables are continuous, but a definitive answer had been lacking heretofore as to how to analyze the data when the mediator or dependent variable is categorical. This paper describes the problems that arise as well as the potential solutions. In the end, a solution is recommended that is both optimal in its statistical qualities as well as practical and easily implemented: compute zMediation.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Dawn Iacobucci,