Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
882185 | Journal of Consumer Psychology | 2012 | 4 Pages |
Abstract
Iacobucci (2012) provides a conceptually appealing, readily implemented measure to assess mediation for a far wider range of data type combinations than traditional OLS-based analyses permit. Here, we consider potential applications and extensions along several lines, particularly in terms of random utility models, simulation-based estimation, and potential nonlinearities, as well as some methodological and cultural impediments.
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Authors
Fred M. Feinberg,