Article ID Journal Published Year Pages File Type
882185 Journal of Consumer Psychology 2012 4 Pages PDF
Abstract

Iacobucci (2012) provides a conceptually appealing, readily implemented measure to assess mediation for a far wider range of data type combinations than traditional OLS-based analyses permit. Here, we consider potential applications and extensions along several lines, particularly in terms of random utility models, simulation-based estimation, and potential nonlinearities, as well as some methodological and cultural impediments.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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