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Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights

Article ID Journal Published Year Pages File Type
882227 Journal of Consumer Psychology 2012 4 Pages PDF
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights
Authors
Baba Shiv, Carolyn Yoon,
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