| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 882333 | Journal of Consumer Psychology | 2013 | 5 Pages |
Abstract
Our target article proposed a dual-system framework for understanding context and task effects in choice. In this summary, we address the major points made by each set of commentators and, building on their suggestions, define a more precise dual-system theory of preference construction. We also propose some avenues for future research on a broader dual-system approach to understanding choice.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Margarita Gorlin, Ravi Dhar,