Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
882349 | Journal of Consumer Psychology | 2010 | 19 Pages |
Abstract
The cognitive and motor behavior that people perform in the course of pursuing a goal can induce a mind-set that persists to influence the strategy they use to attain very different goals in unrelated situations. Although the strategies governed by a mind-set are typically applied consciously and deliberately, they are performed without awareness of the reasons for their selection. Research in both social psychology and consumer behavior exemplifies the impact of mind-sets on comprehension, judgments, and decision making, thus providing evidence of the scope and diversity of their effects.
Keywords
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Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Robert S. Wyer Jr, Alison Jing Xu,