Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
882359 | Journal of Consumer Psychology | 2010 | 7 Pages |
Abstract
My goal is to provide background and perspective on the use and interpretation of structural equation models (SEMs). SEMs are complex procedures with many assumptions, intricacies, and pitfalls. I hope to give a commentary that complements the primers done by Iacobuci and deepen the users' knowledge of the procedures. But I acknowledge that this effort is at best an incomplete introduction into SEMs and cannot do justice to the many issues (and controversies) associated with it.
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Authors
Richard P. Bagozzi,