| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 885004 | Journal of Economic Psychology | 2013 | 9 Pages |
The endowment effect appears to be much stronger in markets for environmental goods that are not usually monetized than in traditional markets. This study explored the effect in another non-traditional market: the dating market. In Experiment 1, participants were asked either for a buying or selling price for the contact information of each of 10 dates. The WTA/WTP ratios within this market were higher than in traditional markets and, unexpectedly, much higher for women than for men, with an average ratio of 9.37 and 2.70, respectively. Experiment 2 replicated this result and found in a within-subject design the usual WTA/WTP ratio for coffee mugs. The paper concludes with a discussion of differences between traditional and non-traditional markets, with a special emphasis on the dating market.
► We examine the endowment effect in a nontraditional market: the dating market. ► We measure the magnitude of the WTA/WTP ratio. ► WTA/WTP ratios are much higher for women than for men: 9.37 versus 2.70. ► Women are consistent with previous studies of nontraditional markets; men are not.
