Article ID Journal Published Year Pages File Type
885123 Journal of Economic Psychology 2010 17 Pages PDF
Abstract

This paper estimates the value of superstitions by studying the auctions of vehicle license plates. We show that the value of superstitions is economically significant, which justifies their persistence in human civilization. We also document the changes of the value of superstitions across different types of plates, across different policy regimes, and across different macroeconomic environments. Interestingly, some of the changes are rather consistent with economic intuition.

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Social Sciences and Humanities Business, Management and Accounting Marketing
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