| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 885431 | Journal of Economic Psychology | 2009 | 11 Pages |
Abstract
This paper investigates whether exposure to the opposite sex induces greater risk-taking in both males and females. Experimental subjects evaluated a series of hypothetical monetary gambles before and after viewing pictures of opposite sex faces; control subjects viewed pictures of cars. Both males and females viewing opposite sex photos displayed a significant increase in risk tolerance, whereas the control subjects exhibited no significant change. Surprisingly, the attractiveness of the photo had no effect; subjects viewing photographs of attractive opposite sex persons displayed similar results as those viewing photographs of unattractive people.
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Authors
Patrick McAlvanah,