Focal points in coordinated divergence

We explore situations of coordinated divergence, wherein some people coordinate on a shared cultural practice that diverges from the practice of others. Previous literature on individual drives for uniqueness or difference cannot explain coordinated divergence because it leads to a prediction of idiosyncratic differentiation. Using Schelling’s original coordination games as a starting point, we provide experimental evidence that people can effectively solve problems of coordinated divergence [Schelling, T. C. (1960). The strategy of conflict. Cambridge, MA: Harvard University Press]. We also discuss why coordinated divergence often takes the form of choosing opposites (long hair/short hair, red/blue, etc.).