Article ID Journal Published Year Pages File Type
885462 Journal of Economic Psychology 2007 13 Pages PDF
Abstract

In this paper we relate individual risk attitude as elicited by binary lottery choices to market behavior. By analyzing 26 independent experimental markets with a total of 280 participants, we show that binary lottery choices are systematically correlated with market behavior: the higher the degree of risk aversion the lower the observed market activity. Our results also uncover gender differences in risk attitude, which moderate market behavior. We find that women are more risk averse than men, submit fewer offers, and engage less often in trades.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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