Article ID Journal Published Year Pages File Type
886127 Journal of Interactive Marketing 2009 15 Pages PDF
Abstract

This article puts forth a framework for understanding critical consumer information privacy issues in direct and interactive marketing that consists of three broad dimensions: (1) multiple publics, (2) information channel developments, and (3) the publics' responses to privacy actions. Within this structure, the authors review and integrate existing research and issues, and identify an agenda for future research.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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