Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
886127 | Journal of Interactive Marketing | 2009 | 15 Pages |
Abstract
This article puts forth a framework for understanding critical consumer information privacy issues in direct and interactive marketing that consists of three broad dimensions: (1) multiple publics, (2) information channel developments, and (3) the publics' responses to privacy actions. Within this structure, the authors review and integrate existing research and issues, and identify an agenda for future research.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
James W. Peltier, George R. Milne, Joseph E. Phelps,