| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 886165 | Journal of Interactive Marketing | 2008 | 18 Pages |
Abstract
We investigate the nature and extent of enjoyment experienced by users of the Web by developing an instrument for the measurement of this new construct. We establish the reliability and validity of the instrument through a range of psychometric tests. We show that the instrument may have both managerial and theory-building applications in predicting and explaining Web users’attitudes, experiences, and behaviors.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
