Article ID Journal Published Year Pages File Type
886184 Journal of Interactive Marketing 2010 17 Pages PDF
Abstract

In the increasingly complex retailing environment, more and more retailers operate in more than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic environment relies on the strategic management and coordination of both online and offline pricing. This article provides an overview of findings from past research in both offline and online domains and presents an organizing framework, as well as an agenda to spur additional research.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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