Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
886184 | Journal of Interactive Marketing | 2010 | 17 Pages |
Abstract
In the increasingly complex retailing environment, more and more retailers operate in more than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic environment relies on the strategic management and coordination of both online and offline pricing. This article provides an overview of findings from past research in both offline and online domains and presents an organizing framework, as well as an agenda to spur additional research.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Dhruv Grewal, Ramkumar Janakiraman, Kirthi Kalyanam, P.K. Kannan, Brian Ratchford, Reo Song, Stephen Tolerico,