| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 886227 | Journal of Retailing | 2016 | 14 Pages |
Abstract
- I study sales effects of communication practices increasingly used by e-retailers.
- I use innovative methodology and extensive Amazon.de data.
- Practices vary in their effectiveness for influencing purchase decisions online.
- I provide implications for increasing popular as well as niche product sales.
- Findings help integrating assortment and promotional strategies more effectively.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Brinja Meiseberg,