Article ID Journal Published Year Pages File Type
886475 Journal of Retailing 2010 12 Pages PDF
Abstract

This manuscript provides the Nobel laureate's reflections on transaction cost economics. The overview section frames governance as the overarching concept and transaction cost economics as the means by which to breathe operational content into governance and organization. The vertical integration section identifies efficiency factors associated with determining when a firm produces a good or service to its own needs rather than outsource. A discussion of the rudiments of transaction cost analysis is subsequently provided. Puzzles and challenges that require pushing the logic of efficient governance to completion are examined and followed by concluding remarks.

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Social Sciences and Humanities Business, Management and Accounting Marketing
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