Article ID Journal Published Year Pages File Type
886647 Journal of Retailing 2009 15 Pages PDF
Abstract

In an ethnographic study of a retail setting, we examine relationships among competitors. We find that competitors often emphasize various forms of cooperation, and we describe socio-economic behaviors that illustrate how cooperation transcends or mediates competition among retailers. Retailers selectively cooperate and compete for customers in ways that alter our understandings of concepts such as loyalty and market stability, and practices such as marketing communications and pricing. We highlight the significance of these institutional practices and the role they play in forming and maintaining community in a bazaar.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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