Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
886683 | Journal of Retailing | 2008 | 18 Pages |
Abstract
This paper presents an extensive review of 20+ years of research on small, independent retailers. For each of 134 articles, the focus, theory, analysis, methodology, and key findings were tabled. The articles were classified into distinct streams: strategy; structure; channels; patronage; and labor. Each stream is discussed, separate themes within a stream are identified, and directions for future research within that stream are offered. Directions for future research are also suggested for the small retailing field as a whole. In particular, we address the lack of construct development and the dearth of theoretical underpinning to much of the research.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Rodney C. Runyan, Cornelia Droge,